What you do is different.
Why not have a brand identity to match?
(Trendy, brightly-coloured spray-painted pineapples not needed.)
DON'T YOU WANT TO...
- have branding that had a stronger presence online?
- have a logo was memorable?
- have a brand identity that conveys your brand’s fun personality?
- stand strong in your branding and resist all the fads?
- find the right brand consultant to help you with your brand direction?
- articulate your vision so that your graphic designer gets it?
- have a logo that reflects your brand values?
- stop comparing yourself to other cool brands?
Be the cool brand others compare themselves to.
Whether you’ve run a dozen businesses or are launching your first idea, building a cohesive brand is essential to your success and it has never been easier.
Let me show you how.

Hi, I’m Gretchen Oris-Chong.
I'm a self-taught brand designer with a background in tech who figured out simpler, faster ways to design beautiful brands.
Using minimalist philosophies & nature as my inspiration & guide, I've built a business I love by creating clean, essentialist designs for my 6-7 figure clients.
I'm on a mission to help more visionary entrepreneurs make a difference in the world, as it breaks my heart when I see amazing brands get ignored because they don't have the right branding & strategy that sticks.
So I created THE BRAND EVOLUTION FRAMEWORK that walks you through how to get clear on your brand identity, design and strategy so you can build and grow a memorable brand.
The 3-Step Brand Evolution Framework
Step 1
Get clear on your brand direction & strategy.
Step 2
Create a brand brief & articulate your vision.
Step 3
DIY or outsource your brand identity knowing you're on the right path.
(Rinse & repeat everytime you feel it's time for a brand refresh!)
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The Brand Tour course modules are so beautiful and easy to follow, well done!!
This program is amazing. It’s a a hugely valuable resource for me and anyone else looking at branding their own business or starting to design for other people.
You're a genius ❤MEGAN WALLACE
Discover what you need to create, design or outsource different aspects of your branding.
AESTHETICS
✔️ Brand Identity Style Guide
✔️ Mood Boards
✔️ Logo
✔️ Typography/Fonts
✔️ Colours
✔️ Graphics
ARCHITECTURE
✔️ Websites
✔️ Landing Pages
✔️ Forms
✔️ Sales Pages
✔️ Domains, DNS, codes, etc.
ADVERTISING
✔️ FB Ad Planning
✔️ Marketing Graphic
✔️ eBook/PDF Design
We'll use Squarespace and my secret stash of design tools that will make your life easier so you can focus on growing your brand - instead of installing updates or wrestling with expensive/complicated/inefficient software like Photoshop, Canva or Wordpress. (Although the principles won't stop you from using them...if you're a thrill-seeking techie who likes the challenge 😜).
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I can't believe I'm no longer procrastinating!
I've got fonts, colours, a logo (in various colour combos for watermarking), instagram backgrounds, landing page design, new or revitalized accounts with Mailchimp, privy, figma, facebook, instagram, font candy, easil, an interim gmail address until I decide on my website host / platform and even an Etsy store as a back up.
Most of all I have set myself a deadline and a plan to reach it - building on your bite sized steps approach. I'm super excited by what I've achieved so far and where I'll be this time next week - thank you!CATRIN JOHNSON
Blogger, Simple Lovely Useful