INTRODUCING
THE BRAND TOUR
Expedition
The first & only online branding masterclass that gives you a step-by-step, all-access VIP tour of the complete framework that helps you create, design, & grow your brand.
MODULES
YOUR BRAND EVOLUTION ITINERARY
1
MISSION
Get clear on your core brand values & direction.
Go on a virtual retreat to find your brand's true north so you know you're on the right path.
Learn about the 5 branding dangers that you should steer clear of.
2
MESSAGE
Create a brand positioning statement that differentiates your brand.
Get clear on your message so there's no confusion - for you, your team, or customers.
Know what you don't know about branding and get visibility on the road ahead, so you're ready and don't rely on consultants/designers for brand direction.
Discover how to avoid stagnation with a simple compass that guides you when to refresh and how to deal with rebranding.
3
MODEL
Build a Brand Brief to get you and/or your designer on the same page. so you get it right the first time.
Get insider's secrets on how to make sure your visual branding aesthetically appealing, resonant and relatable.
How to make sure your branding doesn't alienate key clients.
The one thing you need to know what sticks, stay the path and not get distracted by trends or other brands. (And avoid shiny font syndrome.)
4
MAKE
Create a memorable brand identity that you and your customers love.
Get clarity on when to DIY and when to outsource.
How to create a brand identity that reflects your brand and communicates its values so that it resonates. Find the right balance so it looks pro and consistent and trustworthy.
Discover distilled, practical, simple, actionable theories from a self-taught brand designer.
- How to Create a Distinctive Logo & Identity
- How to Choose Bespoke Brand Colours
- How to Tailor Your Typography to Attract the Right Customers
-How to Select Inspired Images & Graphics
- How to Create Professional Layouts
5
MARKET
Get attention-grabbing, Don-Draper-esque marketing assets that gets more customers who obsess about your brand that they can't stop telling their friends.
How to find and reach your ideal customers and make them fall in love with you with the best brand experience.
How to create professional designs without mucking around with professional design software…because your time is better spent outside of that learning curve…
How to create opt-ins that’s irresistible like gelato.
INCLUSIONS
8-Minute Course Videos
Short and to the point - platform-agnostic principles so you learn only what you need, FAST.
You won't have to watch hours of videos to complete it, gets you motivated to create. Start implementing with speed using your favourite platform. Feel proud and in control as you learn how to shape your branding.
Companion Workbooks
Cloud-based and downloadable workbooks to guide you through the course.
Plan your whole strategy with easy step-by-step blueprints so you can dive straight into action. Feel prepared for any branding scenario, with a clear direction.
BONUSES
Masterclasses & Mastery Voyages
Bonus walkthroughs and extra classes for advanced users (like Antarctic Explorers).
Keep out until you’ve visited the other continents.
Secret Swipes Gallery
Carefully curated and constantly updated, so you can see what inspires me and my work. Get the most beautiful and functional designs the internet has ever seen, that's relevant to your business and industry so you don't need to scour the whole of Pinterest. Feel confident with your choices when creating your own brand.
Behind-The-Scenes
Watch how a pro designer put it all in action. Get access to templates and videos not available to the public. So you can take inspiration and model how it's done, and feel amazed at how much faster your workflow can be.
Practical Action-Packed/How-To Guides
Step-by-step tutorials & animated screenshots so you learn how to do it yourself. Create your own graphics and landing pages.
Next time you need quick graphics, you don't have to wait. Feel the momentum knowing that you have what you need to quickly put ideas into action
Design Tools Vault
With the latest and best-of-breed tools. Get trusted advice on the simplest software that will get you running fast.
Know exactly which software is good for what, and have the flexibility to choose what’s right for your business. So you don't spend hours researching - I've already done the hard work for you. Feel like you have an in-house techie designer, and you won’t feel boxed in to a tool that isn’t right for you.
Private Support Community
Connect with like-minded designers & businesses as you create & refresh your brand through its growth stages.
Stay on top of trends and get peer feedback on your work. Know that you're not alone and you have the support of alumni within reach.
“Your brand is the single most important investment you can make in your business.”
— STEVE FORBES, EDITOR IN CHIEF OF FORBES MAGAZINE
